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And the web-master or ezine writer would not have published the article when they did not think you knew what you were referring to, right? Years back, I used to do direct sales in peoples houses. I learned that one of the first things you must do could be the comfortable up. Youve just joined someones house, they do not know who you are as a person, and they know youre planning to be looking to get money from their website before you leave. If you do not build rapport quickly, it is difficult to overcome peoples natural sales resistance. In direct sales in your home, you accomplish that by talking a little with people before you begin your sales presentation. They get acquainted with you as an individual, and their resistance is decreased. Most people can not do sales because they remain the enemy, the horrible sales individual who desires to sell them anything. 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